On the Go
Easier Claims: Because claims satisfaction strongly impacts customer retention, carriers should emphasize the efficiency and simplicity of their mobile apps during the claims process to reduce churn risk.
Insurance Brands Win When They're Seen
For insurance brands looking to build trust, increase awareness, and inspire action around key life moments, investing in IRL media is not just effective, it’s essential.
Brand Reputation
Easy Pick: While strong brand reputation gives legacy carriers a competitive advantage, insurtechs are winning over younger customers with affordable, intuitive digital experiences—making continued digital innovation essential.
Lifestage Engagement
Acquisition and Retention: Reaching young adults early and aligning outreach with key life transitions—from renters insurance to first homes—is essential to building long-term relationships with Gen Z and Millennials.
